We are the single source for toy market research in the U.S., Europe, and Australia, providing comprehensive toy industry analysis and information on what is selling, who’s buying, where, and why. By surveying our panel of nearly two million consumers, our toy market research provides a clear picture of consumer behavior and purchasing across all distribution channels in the U.S. In Europe, our toy market research combines consumer panel and point-of-sale (POS) tracking for a complete market view. In Australia, we deliver POS toy market research information.
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The NPD Group — Anita Frazier — Traditional Toy Sales
The NPD Group's Industry Analyst, Toys & Video Games, Anita Frazier, discusses key trends in the toy industry.
Anita Frazier brings several years of cross-entertainment experience as industry analyst and spokesperson for our Toys group. She is an expert in analyzing and providing insights on trends in the video games, entertainment software, and toy sectors.
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Recent News and Appearances
May 9, 2012
Licensed Toy Sales In The United States Experienced Growth In First Quarter Of 2012
Port Washington, NY, May 9, 2012 – According to leading market research company, The NPD Group, U.S. first quarter (Q1) 2012 licensed toy sales grew by one percent, and added one share point of total toy industry revenue (26 percent of total toy sales in Q1 2011 vs. 27 percent in Q1 2012). The top 5 traditional toy licenses for Q1 were (in alphabetical order) Cars: The Movie, Disney Princess, Star Wars, Thomas and Friends, and Toy Story, each generating anywhere from 3 percent to 10 percent ....
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
The NPD Group Signs Point-of-Sale Cooperation Agreement With Walmart
NPD will be primary provider of sales tracking data for wide range of general merchandise categories Bentonville, AR, February 3, 2012 -- The NPD Group, Inc. , a global leader in consumer and retail market research for a wide range of industries, has reached an agreement with Walmart to receive and analyze its point-of-sale information. NPD currently receives information from over 900 retailers representing 150,000 retail doors worldwide. The addition of Walmart data will enhance this informat....
Australian Toy Industry Sales Generated $1.11 Billion In 2011
-LOWER PRICED ITEMS CONTINUED TO DRIVE SALES- AUSTRALIA, February 1, 2012 – According to leading market research company, The NPD Group, Australia retail sales of toys generated $1.11 billion in 2011 compared to $1.09 billion in 2010, a growth of 1 percent. While the value growth was marginal, unit sales were up 7 percent vs. 2010, driven by a range of strong performing lower priced items. In 2011, the Australian toy industry experienced strong growth throughout the first half of the year, ....
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Suggested Products
EuroToys
Look to EuroToys® for the only pan-European market research service tracking point-of-sale (POS) and consumer panel data on toys and games. The service helps clients understand and sell to the complex European market. Methodologies and definitions are consistent throughout Europe, and the market structure is harmonized with our U.S. toy tracking services for true international trend analysis.
Get the insight you need to understand trends and build your business. In partnership with GfK, we offer OzToys, a point-of-sale (POS) tracking service for the traditional toy, video game, PC game, PC software, and nursery markets in Australia. Since 1997, we have delivered weekly market information. In New Zealand, OzToys provides POS tracking information for the toy, video game, and PC game markets.
Understand who is buying toys and games in the U.S., and how, why, and where they are shopping. Based on surveys conducted among our online panel of nearly 2 million consumers who provide details of their purchasing, usage, and attitudes, the service delivers an unmatched view of the retail marketplace across all distribution channels.
Get a clear view of licensing in the U.K. with the only market research data on licensed product purchases for children up to age 14. The service addresses manufacturers’ and retailers’ critical questions about the impact of children’s licensing in the U.K., covering these categories: Clothing, Cycling, Footwear, Video Tapes/DVDs, Accessories, Health & Beauty, Greeting Cards, Publishing, School Equipment, and Consumer Electronics.
Gain access to consumer behavior information that can help you uncover new market opportunities and drive revenue growth. Monthly (three-month rolling), quarterly, and annual market research reports deliver comprehensive market information on the top 50 properties across toy supercategories.
Benefit from a new way to look at the toy consumer, based on our toys data dictionary and online panel market sizing, combined with IRI’s household panel purchase data. Alone or to complement our consumer tracking information, it delivers the most comprehensive view of U.S. toy-buying households. The report digs into household penetration and buying rate for a new level of detail. It also includes longitudinal analysis for continuous tracking of all household toy purchases over time among the same group of households.
Get a summary of the toys market, based on online market research on consumer behavior. Designed for the financial community, the report is issued monthly (three-month rolling time period). It tracks specific toy categories to aid in forecast projections.
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