Our entertainment market research for the film, music, and video industries equips companies to understand and profit from the evolving entertainment marketplace – including the physical, digital, and mobile realms. Our sales data, insight on entertainment trends, and industry analysis are based on both point-of-sale and consumer panel market research. Leading companies use this data and insight to uncover emerging needs and consumer behaviors and explore entertainment trends.
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Entertainment and Holiday: Year End Results
The NPD Group's Russ Crupnick, Sr. Vice President, Industry Analysis, tells us what he'll be watching for as entertainment numbers come in this January, and what he thinks will rebound from last year.
Sr. Vice President, Industry Analysis, Russ Crupnick boasts 20 years of experience in the development, management, and application of consumer tracking panels.
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Recent News and Appearances
April 24, 2012
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
40 Percent Of Those Who Have Played An Upgradable Freemium Game Title Report Making An In-Game Payment
PORT WASHINGTON, NEW YORK, April 24, 2012 –According to Insights into the Freemium Games Market , the latest report from leading market research company, The NPD Group, 4 out of 10 of those who have played an upgradable freemium game report making an in-game payment to extend or enhance a game. Freemium games are digital games that are free of charge to play, though some may offer upgrades such as advanced features, functionality or new content that you have to pay for. Among freemium gam....
The NPD Group: Average Monthly Pay-TV Subscription Bills May Top $200 by 2020
Pay-TV bills continue to increase by 6 percent, year-over-year, as consumer-spending power remains flat. PORT WASHINGTON, NEW YORK, April 10, 2012 – According to The NPD Group , a leading market research company, the average pay-TV subscription for basic pay-TV service and premium-TV channels in the U.S. reached $86 in 2011. As TV program licensing fees have risen, pay TV monthly rates have also grown an average of 6 percent per year, even as consumer household income has remained essentially f....
The NPD Group: Online Radio is the Fastest Growing Music Listening Option
NPD’s “Annual Music Study” reveals increasing numbers of consumers adopting online radio options to listen to, and discover, music. PORT WASHINGTON, NEW YORK, April 3, 2012 – According to an annual study of the consumer music market in the U.S. by The NPD Group , a leading market research company, online radio is the fastest growing music listening option among U.S. consumers. In 2011, 43 percent of U.S. Web users chose to listen to music via Pandora, Slacker, Yahoo! Music, and other online ra....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
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