We are the only source for tracking sales-out data in the commercial technology channel. Over 100 manufacturers, commercial resellers, distributors, and financial analysts rely on our commercial technology market research to help them make better-informed business decisions in product development, marketing, sales, and other areas. Our monthly and weekly reports, available for key CE, IT, and software categories, provide timely technology market research information and insights – including unmatched detail down to the item level.
/npd_us/npd/Industry Expertise/Commercial Technology/CT-Commercial Technology MainCT-Commercial Technology Main
A New View of SMB Commercial Technology Buying Behavior
An introduction to and demonstration of the NPD Group's new "SMB Technology Monitor," which presents exclusive, forward-looking B2B insights on purchase intent and influences for technology categories
Nearly 75 Percent of U.S. Android Smartphone Users Accessed Facebook’s Website or App From Their Phones in March, According to NPD’s Connected Intelligence
PORT WASHINGTON, NEW YORK, MAY 17, 2012 – Facebook’s app and website were accessed by nearly three-fourths of U.S. Android smartphone users in March, making it the most used social networking website and app on the Android platform, according to new SmartMeter* data from leading market research company, The NPD Group ’s Connected Intelligence ®. Facebook is maintaining its social networking strength as the proportion of Android smartphone users accessing its mobile app and website has held stea....
One-in-four iPad Purchases are made by First-Time Apple Owners, According to The NPD Group
iPad and iPhone Replace iPod as the First Apple Device Owned in Households PORT WASHINGTON, NEW YORK, APRIL 26, 2012 – The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product. According to leading market research company, The NPD Group’ s recent Apple Ecosystem Study , 33 percent of U.S. homes, (37 million households) own Apple products. While a majority (69 percent) of these consumers own iPods, ownership of iPa....
Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....
NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada. Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....
Changes to the Tablet Market to Blur Line between Tablets and Notebooks, According to NPD Connected Intelligence Research
PORT WASHINGTON, NEW YORK, MARCH 14, 2012 - Reflecting shifts in both the competitive landscape and consumer demand, the tablet market is poised to accommodate new form factors and accessory options that will bring these devices closer to the capabilities of notebooks, according to a new report from The NPD Group ’s Connected Intelligence ®. The report, Tablets: Resizing the Smartphone, Redefining the Notebook, examines the impact of upcoming competitors to Apple’s iPad (including Android 4.0 an....
/npd_common/npd/General/CT-Contact UsCT-Contact Us
Suggested Products
Distributor Track
Tap into the only source for total sales for the commercial channel. Monthly and weekly reports deliver timely information and analysis with unmatched, item-level detail. This aggregated sales data from the world’s leading IT distributors, including members of the Global Technology Distribution Council (GTDC) with whom we have an exclusive North American partnership, offers a precise view of distributor sales in all key CE, IT, and software categories. NPD’s Commercial Technology Market Research information contains data from two distinct sources: distribution and commercial sales; it includes sales-out data from the largest North American distributors and resellers, on products from over 100 manufacturers.
Tim Curran, CEO Global Technology Distribution Council
“NPD’s Distributor Track is an essential tool for any channel member looking to expand profit margins and boost channel opportunities.”
Explore market research information on the commercial purchasing of information technology products sold through national corporate resellers and direct marketers. The detailed, monthly market information identifies the interests of corporate buyers and helps you understand and meet market needs. Our reseller point-of-sale data, including unmatched detail down to the item level, can be viewed in three sub-channels: direct market resellers, independent office product dealers, and contract stationers.
The SMB Technology Monitor presents new B2B insights on anticipated purchase intentions and spending, brand perceptions, and services attached to PCs, networking equipment, storage systems, servers, software, mobile devices, and printers. You can use it to get a clear view of small and medium business (SMB) buying behavior and make informed business decisions related to the commercial market. The report is based on an online survey of SMB technology decision-makers.
Worldwide
