Audio, Video, Imaging Market Research

Leading companies have relied on our consumer electronics market research for 25 years. Our sales data, reports, and analysis encompass both retail tracking and consumer information for all retail channels, including the Web. We help our clients understand the rapidly-evolving product landscape and consumer electronics trends at the national and local market levels.

Audio, Video, Imaging Research Data Categories

Category and data availability varies by country. For more information, contact us.

Wireless Industry Expert

Ross Rubin
Executive Director of Industry Analysis

Director of Industry Analysis Ross Rubin leads our coverage of consumer electronics. He has more than 20 years of experience analyzing and writing about the technology industry.

Recent News and Appearances

Nearly 75 Percent of U.S. Android Smartphone Users Accessed Facebook’s Website or App From Their Phones in March, According to NPD’s Connected Intelligence
PORT WASHINGTON, NEW YORK, MAY 17, 2012 – Facebook’s app and website were accessed by nearly three-fourths of U.S. Android smartphone users in March, making it the most used social networking website and app on the Android platform, according to new SmartMeter* data from leading market research company, The NPD Group ’s Connected Intelligence ®.  Facebook is maintaining its social networking strength as the proportion of Android smartphone users accessing its mobile app and website has held stea....

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One-in-four iPad Purchases are made by First-Time Apple Owners, According to The NPD Group
iPad and iPhone Replace iPod as the First Apple Device Owned in Households PORT WASHINGTON, NEW YORK, APRIL 26, 2012 – The iPad is drawing new consumers to the Apple brand with more than one-in-four iPad owners saying the device is their first Apple product. According to leading market research company, The NPD Group’ s recent Apple Ecosystem Study , 33 percent of U.S. homes, (37 million households) own Apple products. While a majority (69 percent) of these consumers own iPods, ownership of iPa....

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Eighty-Five Percent of Consumers Say the Price Needs to Be Right Before They Shop, Reports NPD
—Determining the right price an increasing challenge for retailers Port Washington, NY, April 24, 2012 — Price trumps sales and special deals, customer service, and convenience as a factor in deciding where to shop for the majority of U.S. consumers, according to The NPD Group , a leading market research company. NPD’s The Economy Tracker*, a monthly monitor of consumer sentiment about the economy and spending, finds that in the most recent survey (March 12) 85 percent of U.S. consumers say tha....

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NPD Digital Fitness Study Finds One in Five Consumers Want Fitness Devices to Connect to a PC
Port Washington, NY, April 23, 2012– The NPD Group, Inc., a leading market research company, released the results from its first look into consumers’ digital tracking of their health & fitness activities. NPD’s Digital Fitness Report provides insights into consumers’ awareness, purchasing behavior, and usage of digital fitness devices as well as their awareness and usage of fitness websites and apps. According to the report, consumer awareness of digital health and fitness products like heart....

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NPD Names Mike Leahy President of its Canadian Market Research Businesses
Port Washington, NY, March 28, 2012 ─ The NPD Group, Inc ., a global leader in retail and consumer research, announces the appointment of Mike Leahy as president of its Canadian market research businesses. Leahy will oversee all aspects of NPD’s technology, home, fashion, food and custom market research businesses in Canada.   Leahy joins NPD with over 20 years in market research, including 18 years with Nielsen Media Research in Canada where he served as president of Nielsen Media Canada for ....

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