Profile

The NPD Group, founded in 1966, is the leading global provider of consumer and retail market research solutions for a wide range of industries. We offer consumer behavior and point-of-sale (POS) information and industry expertise across more industries than any other market research company.

Through our consumer tracking, retail tracking, special reports, custom research capabilities, and other products and services, we help our clients understand and profit from consumer and retail trends. Our data tells them who is buying, what, where, and why at the international, national, and store levels.

Our market research products and services are available for the following industry sectors:  Automotive, Beauty, Entertainment (Music & Movies), Fashion, Food, Home, Technology, Office Supplies, Sports, Wireless, Toys, and Video Games.

The world’s leading companies rely on our market research solutions in these key areas:

• Benchmarking
• State of the Business
• Product Assortment and Line Development
• Distribution Planning
• Consumer Solutions
• Price Optimization
• Growth Opportunities
• Strategic Planning & Positioning

Our clients include manufacturers, retailers, and service companies in all of the industries we serve.  We also provide market research information to foodservice operators, technology distributors, financial services companies, and the public sector. We work with more than 1,800 clients, ranging from Fortune 100 leaders to smaller businesses.