About NPD Group | Global Market Research Firm
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About NPD

The NPD Group is the leading provider of reliable and comprehensive consumer and retail information for a wide range of industries. Today, more than 2,000 manufacturers, retailers, and service companies rely on us to help them drive critical business decisions at the global, national, and local market levels. We help clients identify new business opportunities and guide product development, marketing, sales, merchandising, and other functions.

Through our consumer panel, retail sales tracking services, special reports, and custom research, we help our clients understand and profit from consumer and retail trends. Our data tells them who is buying, what, where, and why at the international, national, and store levels.

NPD market research products and services are available for the following industry sectors: Audio Video & Imaging, Automotive, Beauty, Commercial Technology, Displays, Entertainment (Music & Movies), Fashion,  Food and Beverage, Foodservice, Home, IT/Printing, Office Supplies, Software, Solar, Sports, Toys, Telecom, and Video Games.

Our market research information helps companies make fact-based decisions in order to:

  • Identify new business opportunities
  • Guide new product development
  • Develop marketing strategies
  • Enhance sales force performance
  • Strengthen category management
  • Optimize promotion/advertising mix
  • Understand consumer behavior and customer satisfaction
  • Increase market share

Our clients include manufacturers, retailers, and service companies in all of the industries we serve. We also provide market research information to foodservice operators, technology distributors, and financial services providers that track the industry sectors we monitor. We have over 2,000 clients, ranging from Fortune 100 leaders to smaller businesses.

Read more about The NPD Group globally
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